At Fidus Law Chambers, our Advertising and Marketing Law practice offers strategic, sector-focused legal counsel to brands, agencies, production houses, media entities, and content creators navigating India’s dynamic advertising ecosystem. In an era defined by digital content, cross-platform campaigns, and ever-evolving consumer protection standards, our goal is to help clients achieve commercial and creative success while minimizing legal and reputational risk.
As experienced advertising lawyers in India, we advise on the entire lifecycle of an ad campaign—from ideation to execution—ensuring compliance with key regulatory frameworks and industry codes.
We guide clients through applicable laws including:
We conduct legal reviews of advertising and promotional content across all media—including print, TV, OTT platforms, social media, and influencer-driven formats. Our team assesses content for compliance with advertising law, especially in terms of misleading claims, comparative advertising risks, mandatory disclosures, celebrity endorsement standards, and statutory disclaimers.
As trusted marketing lawyers, we also assist in structuring and negotiating celebrity endorsement deals, influencer contracts, content creator agreements, and marketing collaborations. We ensure that such arrangements align with both ASCI’s Influencer Advertising Guidelines and the Ministry of Consumer Affairs’ directives on transparent disclosures in digital advertising. Our review covers not only contract terms but also platform compliance, social media labeling, and product tagging practices—all of which are becoming vital under increasing regulatory scrutiny.
Our team routinely represents clients before key advertising and regulatory bodies such as:
We file and defend complaints relating to false and misleading advertisements, brand disparagement, ambush marketing, and unfair trade practices. Our lawyers have extensive experience in ASCI’s Consumer Complaints Council (CCC) proceedings, filing writ petitions before High Courts when necessary to challenge or defend adverse rulings.
Fidus Law Chambers’ team of packaging and labeling lawyers also provides counsel on visual elements of advertising and product presentation. We review product packaging, promotional design, and print ad material for compliance with statutory packaging norms, colour use, layout requirements, and size of mandatory disclosures under the Legal Metrology Act.
We have also been involved in ongoing policy dialogues concerning plain packaging regulations, and continue to advise FMCG clients on adapting to these evolving standards. Our firm has made representations before authorities on a wide range of issues relating to weights and measures, packaging disclosures, and labeling claims.
Our practice also covers risk evaluation and litigation support in product liability, comparative advertising disputes, and deceptive marketing challenges. We assist clients in crisis scenarios—such as sudden ASCI complaints, regulatory investigations, or negative consumer feedback—by offering real-time legal guidance, PR coordination support, and defense strategy.
Whether you're preparing to launch a national advertising campaign, facing a complaint over promotional messaging, or working with celebrities and influencers to build brand equity, our team of experienced advertising and marketing lawyers provides agile, clear, and practical legal advice. At Fidus Law Chambers, we balance the creative needs of marketers with the compliance expectations of regulators—empowering clients to innovate with confidence while remaining within the bounds of the law.
What sets us apart is our end-to-end approach to advertising law. We are not just legal reviewers—we are strategic partners who understand how branding, messaging, and consumer engagement work across traditional and digital platforms. From early-stage concept clearance to contract negotiation, risk flagging, regulatory advocacy, and litigation support, our involvement spans the entire campaign lifecycle. Our experience ranges from working with global FMCG brands on multichannel campaigns to advising influencers, startups, and agencies navigating India’s layered regulatory landscape. Whether it’s a viral tweet, a front-page print ad, or a metaverse product launch, we ensure your message reaches consumers legally, ethically, and effectively.
pre-publication review of advertising material,
campaign structuring,
contract drafting, and
legal representation before advertising regulators and consumer protection bodies.
Our firm's excellence is recognized in various legal rankings such as:
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