Fashion Law

Fidus Law Chambers is one of the most prominent Fashion Law Firms in India, offering strategic legal counsel tailored to the needs of the fast-paced and ever-evolving fashion and apparel industry. With deep roots in Intellectual Property (IP) law and commercial practice, our firm serves as a trusted legal advisor to stakeholders across the fashion spectrum—from independent designers and fashion startups to global luxury houses, mass-market manufacturers, multi-brand retailers, and fashion tech ventures.

Our role as Fashion Lawyers in India is to help our clients protect their creative output, enforce their brand rights, and remain compliant with regulatory frameworks governing fashion production, marketing, and retail. Whether it’s safeguarding original sketches, structuring influencer agreements, or responding to counterfeits, we bring a clear, commercially practical approach to every matter we handle.

We provide comprehensive IP services that address the full range of rights relevant to the fashion sector. These include copyright protection for original designs and illustrations, trademark clearance, registration, and enforcement for brand names, logos, and taglines, and design protection for the aesthetic features of clothing, accessories, and packaging. We manage clients' IP portfolios end-to-end—advising on strategy, handling filings, managing renewals, and enforcing rights through legal action and negotiation.

(For more information, please visit the sections titled Trademark Law and Copyright Law)

Our commercial practice complements our IP work. We regularly advise clients on brand licensing agreements, merchandising contracts, influencer collaborations, advertising deals, distribution and franchise agreements, and e-commerce partnerships. In the digital space, we also advise fashion brands on use of music, memes, and copyrighted images in marketing campaigns, social media posts, and digital advertisements—helping them avoid infringement while maximizing creative expression.

(For more information, please visit the section titled Contractual and Commercial IP)

Given the high prevalence of counterfeiting, design theft, and unauthorized use in the industry, we work closely with clients to develop and implement proactive anti-infringement strategies. These include online and offline market surveillance, customs recordals, cease-and-desist notices, and litigation to prevent imitation of logos, stitching patterns, embroidery elements, garment silhouettes, and unique packaging formats. Our lawyers also handle criminal enforcement and collaborate with investigative agencies where necessary.

(For more information, please visit the sections titled Online and Offline Enforcement)

As one of the few Fashion Law Firms in India with deep litigation expertise, we are well-equipped to protect fashion brands in high-stakes disputes. Our experience spans not only traditional trademark and copyright enforcement, but also unique product identifiers such as position marks, signature stitching, product shapes, and other non-traditional trademarks. We have successfully obtained injunctions and favorable court orders in cases involving both offline and digital infringement.

(For more information, please visit the sections titled Litigation/ Disputes)

Our advisory services extend to legal compliance in production and retail, including adherence to the Legal Metrology Act, product labeling rules, packaging norms, and B2B contractual compliance with wholesalers, retail chains, and export partners. We also help clients navigate employment issues and vendor obligations within the fashion supply chain.

In response to the fashion industry’s rapid digital transformation, we assist clients with legal issues arising in emerging spaces such as fashion NFTs, digital wearables, and branded content in the metaverse. These raise novel questions of copyright ownership, IP licensing, brand misuse, and jurisdiction—which we address through a combination of legal innovation and regulatory foresight. We also advise on platform compliance and execute online takedown programs across social media and e-commerce platforms to tackle brand impersonation and counterfeit listings.

Our position as one of the most trusted Fashion Lawyers in India is built on a foundation of sectoral expertise, client-centric service, and commitment to protecting creativity. With global reach and local insight, Fidus Law Chambers is uniquely positioned to support fashion businesses at every stage—whether launching a label, entering new markets, or scaling into a global brand.